{"id":10308,"date":"2018-04-25T14:26:12","date_gmt":"2018-04-25T18:26:12","guid":{"rendered":"https:\/\/adclichosting.com\/?p=10308"},"modified":"2023-10-06T10:57:54","modified_gmt":"2023-10-06T14:57:54","slug":"tips-crear-campana-email-marketing","status":"publish","type":"post","link":"https:\/\/adclichosting.com\/blog\/tips-crear-campana-email-marketing\/","title":{"rendered":"C\u00f3mo crear campa\u00f1as de email marketing exitosas (Actualizado 2023)"},"content":{"rendered":"

Hacer env\u00edos masivos por correo electr\u00f3nico es una estrategia de marketing que se utiliza desde hace mucho tiempo. Estos mensajes suelen incluir promociones, noticias, actualizaciones o cualquier otro tipo de contenido que una empresa o individuo desee compartir con su audiencia.<\/p>\n

El objetivo principal del email marketing suele ser construir y mantener una relaci\u00f3n con los clientes, as\u00ed como fomentar la lealtad y aumentar las ventas. Es una forma efectiva de llegar directamente a las personas interesadas en tus productos o servicios.<\/p>\n

Es necesario que sepas que para hacer env\u00edos masivos de email vas a necesitar al menos\u00a0 una cuenta de correo electr\u00f3nico corporativa y la base de datos con los emails a contactar. Respecto a la plataforma de env\u00edo y c\u00f3mo usarla en Adclic te podemos orientar<\/p>\n

En caso de que ya poseas el servicio a continuaci\u00f3n te daremos algunos consejos pr\u00e1cticos que debes tener en cuenta para crear campa\u00f1as exitosas:<\/p>\n

1.- Define tu objetivo: debes tener clara la idea de lo que ser\u00e1 tu campa\u00f1a de correo, es decir, el motivo por el cual ser\u00e1 creado tu campa\u00f1a de email.<\/p>\n

<\/p>\n

2.- Selecciona los contactos a los cuales deseas enviar tu campa\u00f1a de email. Debes tener presente que el p\u00fablico seleccionado debe ser tu cliente potencial.<\/p>\n

3.- La hora de env\u00edo de tu campa\u00f1a debe ser preferiblemente diurna y en horario de trabajo.<\/p>\n

4.- No debes utilizar un formato gen\u00e9rico. Enviar estas campa\u00f1as dirigido a cada empresa en especifico har\u00e1 que tus clientes se sientan con atenci\u00f3n personalizada, lo cual ocasionar\u00e1 que captes m\u00e1s clientes.<\/p>\n

5.- Lo primero que ver\u00e1n tus clientes ser\u00e1 el asunto del correo, por esta raz\u00f3n debes enfocarte en realizar un asunto lo m\u00e1s llamativo posible.<\/p>\n

6.- El primer p\u00e1rrafo es fundamental y debe ser un complemento del \u00abasunto\u00bb que habremos creado anteriormente. Debes llamar la atenci\u00f3n de tu potencial cliente<\/p>\n

7.- Debes crear plantillas y dise\u00f1os que se adapten a dispositivos m\u00f3viles, es decir que la campa\u00f1a sea responsive. Lo ideal es ser concepto en la informaci\u00f3n que deseas transmitir a tu p\u00fablico por lo que se recomienda incluir asuntos de m\u00e1ximo 50 caracteres.<\/p>\n

8.- El dise\u00f1o es clave. Si posees una campa\u00f1a gr\u00e1fica atraer\u00e1s mas clientes. Utiliza textos claves acompa\u00f1ada de im\u00e1genes elegantes y no tan cargadas de informaci\u00f3n.<\/p>\n

9.- Haz buen uso del \u00abCall to Action\u00bb o llamado a la acci\u00f3n, ya que esta opci\u00f3n facilitar\u00e1 el contacto de tus clientes interesados contigo. Un llamado a la acci\u00f3n puede ser un link que redireccione a una red social<\/p>\n

10.- Coloca en el contenido de tu campa\u00f1a todas las v\u00edas por las cuales pueden contactarte.<\/p>\n

\u00a1Aprende mas ingresando a nuestro Blog de ayuda<\/a>!<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

Hacer env\u00edos masivos por correo electr\u00f3nico es una estrategia de marketing que se utiliza desde hace mucho tiempo. Estos mensajes suelen incluir promociones, noticias, actualizaciones o cualquier otro tipo de…<\/p>\n","protected":false},"author":2,"featured_media":22503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[695],"tags":[],"class_list":["post-10308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nTips para crear tus campa\u00f1as de Email Marketing - Adclic Hosting<\/title>\n<meta name=\"description\" content=\"El siguiente post tiene como prop\u00f3sito aportar Consejos email marketing que puedas aportar o llevar a cabo para la creaci\u00f3n de tus campa\u00f1as d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adclichosting.com\/blog\/tips-crear-campana-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear campa\u00f1as de email marketing exitosas (Actualizado 2023)\" \/>\n<meta property=\"og:description\" content=\"El siguiente post tiene como prop\u00f3sito aportar Consejos email marketing que puedas aportar o llevar a cabo para la creaci\u00f3n de tus campa\u00f1as d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adclichosting.com\/blog\/tips-crear-campana-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Adclic Hosting\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/josuejosefuentes\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T18:26:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T14:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adclichosting.com\/blog\/wp-content\/uploads\/2018\/04\/yu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fuentes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@josuejosefuente\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fuentes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/\"},\"author\":{\"name\":\"Fuentes\",\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/#\\\/schema\\\/person\\\/15a62c1faa6e29f6d1a618ba5de17aa0\"},\"headline\":\"C\u00f3mo crear campa\u00f1as de email marketing exitosas (Actualizado 2023)\",\"datePublished\":\"2018-04-25T18:26:12+00:00\",\"dateModified\":\"2023-10-06T14:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/\"},\"wordCount\":492,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/yu.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/\",\"url\":\"https:\\\/\\\/adclichosting.com\\\/blog\\\/tips-crear-campana-email-marketing\\\/\",\"name\":\"Tips para crear tus campa\u00f1as de Email Marketing - 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